The word 'Studio' in large blue letters on a white background.

We’re a Hobart-based branding, design & social media studio. Lousy! builds emotionally intelligent brands for innovative businesses across Tasmania and Australia.

Process

01. Insights & Discovery

Learn about your business
Define your brand personality
Understand your customer
Positioning and differentiation

02. Creative Direction

Brand references
Exploring visual look and feel
A/B testing
Finalizing direction

03. Design & Implementation

Logo, color palette, typography
Visual communication
Identity systems & guidelines
Design deliverables
Digital & print implementation

Green juice bottle and apple product photography for a Hobart branding project
Colorful text spelling 'FEELS GOOD!' with each letter in a different bright color on a white background.

Services

  • We get in your brand’s head and develop a clear and strategic roadmap for your visual identity and tone of voice.

  • We craft voices you actually want to hear, personalities people genuinely want to hang out with. No awkward small talk.

  • We design visual identities that say exactly who you are, so your audience can’t ignore you even if they try. Beautiful is good, memorable is better.

  • Your packaging is your product's first conversation. Make it count. We design packaging that speaks loudly on shelves (without shouting).

  • We do more than take a pretty picture. We tell your story in a way that’s memorable. Think genuine moments.

  • We build websites that are both gorgeous and practical—no confusing navigation, no tech jargon, just clear digital spaces that people want to visit (and stay and shop).

  • We write words people actually read—funny, insightful, clear, and never vanilla. Your brand deserves better than basic.

  • Random shower thoughts and a questionable amount of coffee are involved, but mostly it’s our strategic frameworks that land us the perfect name. Choosing a name is crucial—we handle this seriously (but still have fun).

  • We promise we won’t make you dance on camera. We make social media content worth stopping your scroll for. Strategic, conversational, and genuinely engaging—not another throwaway meme.

  • We build genuine relationships that help your brand get the spotlight it deserves.

Hobart food photography: burrito bowl on green tiles.
Child climbing a tree among green leaves in Tasmania, representing a playful Hobart brand photoshoot.

Team

(we’ll do a photo shoot soon)

Olivia
Founder & Creative Director

Zoe
Graphic Designer

Elise
Content Coordinator

Andrew
Video Editor

We tell your story through design and photography. So your products look as good as we know they are. Get in touch.