We believe branding and communications work better together.
When your creative studio and PR team are the same people, everything connects. The story we tell the world is the same one we built from the ground up.
We’re a small, independent team based in Hobart, Tasmania working with ambitious brands.
PROCESS
01. Discovery
We ask a lot of questions. We dig into your business, your customers, and what makes you different to find the thing worth building everything around.
02. Creative Direction
We build the strategy and creative direction together — references, look and feel, the story we’re telling — so when the real work starts, we’re on the same page.
03. Delivery
It’s alive! Brands, campaigns, events, coverage — whatever the project calls for, we deliver it with t’s crossed and i’s dotted. And we stick around to make sure it lands.
SERVICES
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We get in your brand’s head and develop a clear and strategic roadmap for everything that follows — your identity, your voice, and how you show up in the world.
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We craft voices you actually want to hear. Personalities people genuinely want to hang out with. No corporate speak, no awkward small talk.
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We design identities that say exactly who you are — so your audience can’t ignore you even if they try. Beautiful is good. Memorable is better.
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Your packaging is your product's first conversation. We design it to speak loudly on shelves without shouting.
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We do more than take a pretty picture. We tell your story in a way that sticks — real moments, genuine feeling.
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Gorgeous and practical. No confusing navigation, no tech jargon — just clear digital spaces that people actually want to visit.
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Words people actually read and names people actually remember. Strategic, sharp, and never-vanilla from an agency called Lousy!.
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We won’t make you dance on camera. We make content worth stopping your scroll for — strategic, genuine, and built around your brand, not the algorithm.
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We build relationships with the journalists, editors, and publications that matter to your brand — and pitch stories worth telling. Not press releases into the void.
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Launches and brand experiences that are interactive — not just a room full of people standing around. We handle the concept, the production, and the on-the-ground execution.
TEAM
Olivia — Founder, Brand Strategist, Design Lead
I came to branding and PR via an unconventional route: a PhD studying how industries shape public perception. Watching the gap between how things are spun and how they actually are made me deeply interested in what honest, well-crafted communication could do for businesses that genuinely deserved the attention.
While I was studying I was freelancing as a designer and photographer. When I graduated I wanted to put both things together — the strategic thinking and creative work — and use it to help businesses tell their stories properly.
Lousy! is a studio where the strategy, the creativity, and the communications all come from the same place, because I think that’s the only way it actually works.
Elise — PR Lead
I've spent my career in PR, Content and communications, mostly in sport and destination marketing, the kind of world that's always moving. Media releases, sponsorship comms, campaign strategy, stakeholder relationships, often all before lunch.
I've always cared about honest, well-crafted comms, for businesses that genuinely deserved the attention rather than just the loudest ones.
Andrew — Content Lead
I came to visual work through music. Years of making album art, merch, and music videos for my own projects before bringing that same instinct to Lousy!. There’s something about the way a musician thinks — about rhythm, about feeling, about when to hold back and when to go loud — that shows up in my work even when you can’t quite put your finger on it.
At Lousy! I work across photography, graphics, and finishing, making sure everything looks as good in the final frame as it did in our heads.